Published: 04/30/2026

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Research Article

THE KNOWLEDGE MANAGEMENT OF LOCAL WISDOM HERITAGE FOR ENHANCING THE CULTURAL TOURISM MANAGEMENT OF KHANOM LA, NAKHON SI THAMMARAT PROVINCE

Tussanawalai Tuntiekaratana, Pattraporn Jansuri, Natassawan Thongtang

1-16

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ENHANCING COMMUNITY PRODUCTS THROUGH THE CIRCULAR ECONOMY CONCEPT OF THE BAN NA DI - SANG BONG COMMUNITY ENTERPRISE GROUP, KUMPHAWAPI DISTRICT, UDON THANI PROVINCE

Watchirachai Wetchaninnart, Kamonthip Choopratheep, Phiranan Khambonphitak, Komkhit Sanitchon, Anusak Ratanakanokkan, Onchuma Moonsri, Saowanee Sittichot, Sopida Boonchumnong

17-26

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A CAUSAL MODEL OF FACTORS INFLUENCING CONSUMERS' PURCHASE INTENTION OF STEVIA TEA IN THAILAND

Khomkrit Sanitchon, Kamonthip Choopratheep, Phiranan Khambonphithak, Anusak Rattanakanokkan, Anatinee Chapuree

27-39

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INFLUENCE OF CREDIBILITY, TRUST AND TECHNOLOGY ACCEPTANCE ON BANGKOK CONSUMERS’ DECISION TO PURCHASE DIGITAL LOTTERY ON “PAO TANG” APPLICATION

Wimada Labanthao, Viroj Suttisima

40-49

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OPINION EXPRESSIONS TOWARDS OTHERS VIA SOCIAL MEDIA AMONG UNIVERSITY STUDENTS IN SONGKHLA PROVINCE

Yachitha Naka, Teerapat Tasaro, Fungfa Yakphan, Mahamadfaison Singhad, Watcharak Yakoh, Sawanya Thongbumrung, Supaporn Iphirom, Achariya Phromprasat, Sermsak Khunpol

50-61

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AN ANALYSIS OF THE EFFECT OF STRATEGIC MANAGEMENT ACCOUNTING INFORMATION ON THE PERFORMANCE OF PRIVATE SCHOOL IN VIENTIANE CAPITAL, LAO PEOPLE'S DEMOCRATIC REPUBLIC

Rachata Suansawat, Thonongson Morakoth, Danai Siriburee, Sawitree Boonmee

62-78

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THE INFLUENCE OF ENVIRONMENTAL ATTITUDES AND PERCEIVED VAVUE ON PURCHASE INTENTION OF BEVERAGE PRODUCTS USING ENVIRONMENTALLY FRIENDLY rPET PACKAGING

Nikorn Kunsook, Wasutida Nurittamont

79-89

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DEVELOPMENT AND UPGRADING OF HERBAL WITH DIGITAL MARKETING TO BE A HERBAL LEARNING CENTER AND SUSTAINABLE HERBAL BUSINESS IN NAKHON RATCHASIMA PROVINCE

Rujikarn Sanont, Nathamon Buaprommee, Purinat Yamakanith

90-99

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APPLYING DESIGN THINKING TO DEVELOP A DIGITAL RECYCLING PLATFORM FOR THA PHO COMMUNITIES, PHITSANULOK

Sariya Kruayim, Wasin Liampreecha, Suttida Chaisri

100-112

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A STUDY OF COSTS AND RETURNS FROM INVESTMENT IN GROWING JASMINE RICE 105 OF FARMERS REGISTERED IN BANLUMKHAO PHATTHANA AREA, LUMKHAO SUBDISTRICT, NONSUNG DISTRICT, NAKHON RATCHASIMA PROVINCE

Bandit Boaklang, Chonlada Manassong, Utid Suakaew

113-127

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FACTORS INFLUENCING TOURISM PERFORMANCE IN THAILAND: THE ROLES OF GOVERNMENT SUPPORT, SERVICE QUALITY, AND DESTINATION E-MARKETING

Thitinan Kiatphaibool, Peerapong Foosiri, Theerakorn Udomratanamanee

128-140

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EMPOWERING DIGITAL ENTREPRENEURSHIPS AND COMPETITIVE ADVANTAGE THROUGH AI TECHNOLOGY ADOPTION, BUSINESS MODEL INNOVATION, AND DIGITAL CAPACITY

Tanakorn Udomrattanamanee, Supasan Preedawiphat, Theerakorn Udomratanamanee

141-155

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