Published: 05/11/2023

Full Issue

PDF

Research Article

THE CAUSAL RELATIONSHIP OF PRODUCT, DISTRIBUTION CHANNEL, AND COMMUNICATION FACTORS THAT RELATE TO SATISFACTION AND LOYALTY OF HERBAL SOAP DURING THE COVID-19 PANDEMIC

Nichaya Srisuchart

1-17

PDF

EFFECTS OF CONTENT MARKETING STRATEGY FOR SOCIAL MEDIA ON MARKRTING SUCCESS OF RESTAURANT BUSINESS ONLINE IN THAILAND

Veerapong Sributta, Areerat Pansuppawatt, Narissara Sujchaphong

19-29

PDF

THE STUDY OF PROBLEMS AND NEEDS FOR MAK MAO BUSINESS DEVELOPMENT IN SAKON NAKHON PROVINCE

Kannika Sombun, Jitti Kittilertdpaisan, Chanin Wasrinon, Pissadarn Saenchart

31-42

PDF

A COMPONENT MEASUREMENT MODEL AFFECTING HOUSEHOLD ACCOUNTING BEHAVIOR OF FARMERS. KUT CHAP DISTRICT, UDON THANI PROVINCE

Krittikar Sanposh

43-55

PDF

RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION OF THE LEGEND MAEKLONG SAMUT SONGKHRAM

Chanistha Jaipeng

57-66

PDF

SITUATION, PROBLEMS AND NEEDS FOR FATTENING CATTLE BUSINESS DEVELOPMENT IN SAKON NAKHON PROVINCE

Siriporn Sarnklong, Pissadarn Saenchat, Chanin, Jitti Kittilertdpaisan

67-82

PDF

THE INFLUENCE OF APPLYING STRATEGIC MANAGERIAL ACCOUNTING ON PERFORMANCE FROM THE BALANCED SCORECARD PERSPECTIVES: A CASE STUDY OF INDUSTRIAL GROUP COMPANIES THAT ARE MEMBERS OF THE FEDERATION OF THAI INDUSTRIES, SOUTHERN REGION

Patumporn Hiransalee

83-97

PDF

CONTENT ANALYSIS IN MASCOT STUDIES, THAILAND

Sarinya Kongtieng, Jittrakorn Phadung

99-110

PDF