Published: 01/02/2024

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Research Article

MARKETING MIX FACTORS AFFECTING CORPORATE IMAGE AND LOYALTY TO USE TELECOMMUNICATION NETWORK SERVICE OF MOBILE SUBSCRIBERS IN VIENTIANE CAPITAL LAO PEOPLE'S DEMOCRATIC REPUBLIC

Phousavanh Phoummavong, Rachata Suansawat

1-25

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FACTORS AFFECTING THE PRICE OF GOLD BULLION IN THAILAND

Wanlop Lomtaku, Titiya Piban, Nuntanuch Phangmanee, Chamaiporn Hardman, Pinrawee Nonkrai

7-33

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AGRICULTURAL TOURISM MANAGEMENT STRATEGIES UNDER THE NEW NORMAL IN NONG KHAI PROVINCE

Orathai Phapang, Bussagorn Suksan, Prapaporn Supunya

35-48

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RELATIONSHIP BETWEEN THE BEHAVIOR OF THE HOUSEHOLD DEBTS AND THE USE OF THE SUFFICIENCY ECONOMY PHILOSOPHY TO MANAGE PUBLIC DEBTS IN THE MODEL SUFFICIENCY ECONOMY VILLAGES IN THE RICH LEVEL IN UBON RATCHATHANI PROVINCE.

Panida Thummwong, Nalinee Thongprasert, Irada Phorncharoen

49-63

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THE IMPACTS OF THE ABILITY OF ACCOUNTANTS ON THE QUALITY OF OPERATION FOR FINANCIAL AND ACCOUNTING OFFICERS AT HIGHER EDUCATIONAL INSTITUTIONS IN MAHASARAKHAM PROVINCE

Rungrasmee Ratchasombat, Atthaphon Mumi

65-77

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THE POLICY PROPOSAL FOR LOCAL DEVELOPMENT ADMINISTRATION ON THE SUFFICIENCY ECONOMY OF SAKON NAKHON MUNICIPALITY

Pissadarn Saenchat, Sarawut

79-89

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INFLUENCE OF INTEGRATED MARKETING COMMUNICATION, SERVICE QUALITY TOWARDS BRAND ENGAGEMENT AND LOYALTY OF MOVIE STREAMING SERVICE USERS IN PHETCHABURI

Araya Jongjairaks, Watchara Wetprasit

91-110

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MODEL OF INTEGRATED WASTE MANAGEMENT ACCORDING TO CONCEPT OF CIRCULAR ECONOMY IN HAT KHAM MUNICIPALITY, MUEANG NONG KHAI DISTRICT, NONG KHAI PROVINCE

Atsajan Mueangsaengsee, Kittikar Sanposh, Prapaporn Supunya

111-124

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MARKETING MIX AND SERVICE QUALITY AFFECTING CLIENT DECISION MAKING ON CHOOSING SERVICE AT A PRIVATE BASKETBALL TRAINING CENTER: A CASE STUDY OF EVA – EVOLUTION ACADEMY UDON THANI PROVINCE, THAILAND

Bannasit sitthibannakul, Parnisara Tasnaina, Phuchong Rungintara, On-jira Wong-arsa, Kriangkrai Promnaruritte

125-137

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