Factors Affecting Capabilities Development of Hostel Business in Koh Samui District, Surat Thani Province

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Published: Mar 20, 2026
Keywords:
Development Capabilities Hostel Business

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Suwarak Sutheesiriyakoon
Faculty of Business Administration and Accounting, Phitsanulok University, Thailand.
Wanlada Thongyenburit
Faculty of Business Administration and Accounting Phitsanulok University, Thailand.
Chumnan Thongyan
Faculty of Business Administration and Accounting Phitsanulok University, Thailand.
Suthichai Punyaroj
Faculty of Business Administration and Accounting Phitsanulok University, Thailand.

Abstract

This study aims to study the capacity of the hostel business in Koh Samui District, Surat Thani Province. and to study factors affecting the development of the hostel business's capabilities in Koh Samui District, Surat Thani Province. The research model is qualitative research. The sample is 340 entrepreneurs and hostel business employees in Koh Samui District, Surat Thani Province by purposive random sampling. Collecting data from questionnaires and analyzed with mean values. standard deviation and regression analysis.


The results showed that the overall capacity of the hostel business in Koh Samui District, Surat Thani Province was at a high level (= 3.69). with the highest average, followed by business planning marketing strategy adjustment and business risk control, respectively. Factors of leadership affecting toward the development of hostel business capabilities in Koh Samui District, Surat Thani Province (Sig. = 0.000) and government policy, business adaptation and competitive potential does not affecting towards the development capacity of hostel business in Koh Samui District, Surat Thani P+rovince.

Article Details

How to Cite
Sutheesiriyakoon, S. ., Thongyenburit, W. ., Thongyan, C. ., & Punyaroj, S. . (2026). Factors Affecting Capabilities Development of Hostel Business in Koh Samui District, Surat Thani Province. Journal of Dhamma for Life, 32(2), 428–440. retrieved from https://so08.tci-thaijo.org/index.php/dhammalife/article/view/5938
Issue
Vol. 32 No. 2 (2026): Journal of Dhamma for Life
Section
Original Research Article
Copyright (c) 2026 Journal of Dhamma for Life

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