Journal Of Management Science Sakon Nakhon Rajabhat University

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Vol. 5 No. 3 (2568): July - September 2025

View Vol. 5 No. 3 (2568): July - September 2025

Published: 2025-09-14

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Factors affecting the intention to become a coffee distribution entrepreneur through a small instant coffee kiosk

Engchan Baikaewthong, Waranpong Boonsiritommachai

921-935
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The adaptation of Mor Lam troupes in the era of digital transformation

Atitiya Benjapak, Anchalee Pichedpan

936-948
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A model for enhancing people’s quality of life through the Sufficiency Economy Principle and social media

Naruedee Netsopha

949-964
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Developing outstanding community product innovations to focus on marketing with promoting the competitiveness of enterprise entrepreneurs’ community

Panyada Chantakit

965-979
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Developing an accounting program to calculate costs and profits for community enterprise groups

Laphatrada Pitchayatheeranart, Satiya Klinsukhon, Khanidta Harakun, Supailin Pichai

980-995
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Leadership skills of school administrators in the Sempho Educational quality development network under the jurisdiction of Nong Khai Primary Educational Service Area Office 2

Arthittaya Chinnok, Noppong Bunyajitradulya, Surangkana Manyanon

996-1006
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Study of cost savings of using solar energy technology

Haruethai Nuntawong, Kamolbhan Sangmahachai

1007-1021
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Digital technology development of bang bua thong municipality Nonthaburi province

Nissara Jaisue

1022-1036
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Core competencies of school administrators in the Ban Dung 1 School Group under the Udon Thani Primary Educational Service Area Office 3

Benjamat Chanunun, กิจพิณิฐ อุสาโห, Surangkana Manyanon

1037-1049
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Good practices of internal audit that affect the achievement of internal audit objectives in Local Government Organizations in the Sriburin Provincial Group

Lamai Choeykarin, Ubonwan Suwannapusit, Peevara Parnitvitidkun

1050-1064
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School administration based on the principles of good governance by school administrators of Ban Dung 1 Group under the Office of Udon Thani Primary Educational Service Area 3

Pattama Sripeng, Chari Maneesri, Sommai Soinakpong

1065-1076
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Marketing mix factors and environmental factors affecting the decision making process for purchasing fertilizer products and agricultural chemicals in Khao Phanom District, Krabi Province

Kittiya Udomsri, Siriluck Thongpoon, Chutima Wangbenmad

1077-1092
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The relationship between academic administration and educational management effectiveness of schools under the Uthai Thani Primary Educational Service Area Office 2

Janprapa Khamyim, Thitinan Duangsuwan, Nantawat Nunart

1093-1105
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The influence of artificial intelligence technology perception, job stress, and job insecurity on job satisfaction of employees in a private life insurance company

Rongchai Jeawkok, Nuttapon Punpugdee

1106-1120
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Super leadership of school administrators affecting the performance of private school teachers in Surin Province

Jeerawut Kamleemud, Chonnatcha Kungwansupaphan, Ubonwan Suwannapusit

1121-1134
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Cultural tourism routing in Phra Nakhon Si Ayutthaya Province using heuristic algorithms

Tharinee Manisri, Chawalit Manisri

1135-1149
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Budget management of school administrators in Muang Group 6 under the Udon Thani Primary Educational Service Area Office 1

Wanida Yodwandee, Amonthip Charoenphon, Surasak Labmala

1150-1161
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Factors influencing the success of operations in indigo dyeing community enterprises in Sakon Nakhon Province

Nittaya Bubpan, Apikanittha Nalao, Kotchakorn Dechakhamphu

1162-1174
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Guidelines for the administration of elementary moral schools in Uthai Thani Province

Jirawat Sawankalok, Supattana Hombuppha, Satorn Subruangthong

1175-1186
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Development of a model community to enhance sustainable tourism potential of Ban Koh Mon, Koh Phai community, Sam Roi Yot District, Prachuap Khiri Khan Province, based on the BCG principle

Chaiwut Chairerk, Maythika Puangsang, Amnat Iamsumang

1187-1201
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The factors affecting personnel management of educational institutions in Uthai Thani province under the Secondary Educational Service Area Office Uthai Thani-Chainat

Porntip Junpong, Thitinan Duangsuwan, Nantawat Nunart

1202-1216
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The influence of quality of work life on burnout among employees of the Provincial Electricity Authority, Region 3 (Central)

Sommai Chundaung, Nuttapon Punpugdee

1217-1231
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Management of the student care and support system by school administrators in the Chaiwan Group under the Udon Thani Primary Educational Service Area Office 3

Paphatsanan Seenamngoen, Charee Maneesri, Sommai Sroinakpong

1232-1245
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Teachers’ participation in academic administration of Phibunrak School Group under the office of Udon Thani Primary Educational Service Area 3

Anantaporn Boonmee, Amornthip Charoenphol, Surangkana Manyanon

1246-1259
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Conflict management of school administrators in Nong Han Group 3 under the Udon Thani Primary Educational Service Area Office 3

Adison Ratchasombat, Amornthip Chareonphon, สุรางคณา มัณยานนท์

1260-1272
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Participatory communication: A case study of participatory communication for durian production development in Pak Kret District, Nonthaburi Province

Pech Taveevong, Junya Singkham

1273-1288
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Innovative leadership of school administrators in the Nong Han 1 School Group under the Udon Thani Primary Educational Service Area Office 3

Nuttiya Poonsut, Charee Maneesri, Sommai Sroinakpong

1289-1302
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Communication skills of school administrators in the Thetsarangsi Multi-School District under the Secondary Educational Service Area Office of Nongkhai

Kittikhun Chanthapidta, Kitpinit Usaho, Surangkana Manyanon

1303-1315
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Service quality, brand equity, and product value affecting customer’s repurchase decision on social insurance products of Government Savings Bank in Lamphun Province

Jiranan Tasudjai, Pranee Aimlaorphakdee

1316-1328
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Organizational climate and teacher performance in schools under the Bangkok Metropolitan Administration

Supasit Khunthep, Nalinee Sutsavade

1329-1343
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Technological leadership of school administrators in the Thetsarangsi Multi-School District under the Secondary Educational Service Area Office of Nongkhai

Nammon Srihachai, Charee Maneesri, Sommai Sroinakpong

1344-1355
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Human resource management of school administrators of Network Educational Institutions 12 under the Nong Khai Primary Educational Service Area Office 1

Wilailak Khamwongsa, Amonthip Charoenphon, Surasak Labmala

1356-1368
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Public participation in the development of public service systems: A case study of the feedback system for boat passengers in the Saen Saep Canal

Suparat Ditbanjong, Sathira Chaichanaklang, Pituck Vongvan, Teerasin Mekkasem

1369-1383
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Knowledge management in the digital age and Artificial Intelligence: Challenges for organizational excellence

Prakong Sukhonthachit, Wichian Chanthanet, Patcharee Thongsuk, Chutipat Wongchaisuwan, Paphangkorn Piyanaravit

1384-1398
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Knowledge and understanding of VAT registered entrepreneurs of customers of Dharmniti Group

Parinda Baikaew, Thamrongsak Svetalekth

1399-1413
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Academic leadership of school administrators affecting student quality in schools under the Samut Sakhon Primary Educational Service Area Office

Mukravee Rachpreecha, Thitiphat Hirannithithamrong, Somchai Phuttha

1414-1426
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