Journal Of Management Science Sakon Nakhon Rajabhat University

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Vol. 6 No. 2 (2026): April-June 2026

View Vol. 6 No. 2 (2026): April-June 2026

Published: 2026-06-30

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Structural equation modeling of transformational leadership, technological capability, and risk management affecting the performance of Small and Medium-sized Enterprises (SMEs) in Upper Northern Thailand

Panida Sattayopat, Atchara Meksuwan

480-492
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Rate of return on endowment life insurance according to personal tax bases of FWD Life Insurance Public Company Limited

Thanadon Khamlamai, Sirikwan Jaroenwiriyakul

493-505
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Determinants of consumer selection of the Government Savings Bank (GSB) for home mortgage loans in Saraburi Province

Wachirapun Punpoo, Wanrapee Banchuenvijit

506-520
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Customer-based brand equity influencing service usage of local supermarkets: A case study of Rimping supermarket, Chiang Mai Province

Peeraya Somsak, Orathai Khiawcha-um, Paipan Thanalerdsopit

521-535
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Travel behavior and satisfaction towards tourism logistics in the Lanna civilization tourism development zone

Pathompong Tino, Prakobsiri Pakdeepinit

536-550
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Research Title Factor Influencing school management in the digital era of school administrators under the Singburi Primary Educational Service Area Office

Thitipat Hirannithithamrong

551-566
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Administration of internal supervision by school administrators in the Phan Don Network Group under Udon Thani Primary Educational Service Area Office 2Service Area 2

Neti Phongsri , Amorntip Charoenphol , Charee Maneesri

567-579
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Personnel management of school administrators in the Bueng Kan Wisit School Group under Bueng Kan Primary Educational Service Area Office

Chomphunut Chomputhut, Amorntip Charoenphol, Charee Maneesri

580-592
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Development of digital marketing communication models for community enterprises in Sakon Nakhon Province to create business opportunities

Daowruang Ngoijonsri, Jirapat Ruemsri

593-609
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Creating values-added community products through packaging design development for competitive opportunities: A case study of the oyster mushroom herbal sausage housewife group, Sala Subdistrict, Koh Kha District, Lampang Province

Anurak Atitkawin, Phaithun Intakhan, Saratchnut Boonvut, Kanjana Kuma, Weeraporn Supotthamjaree, Siraya Janasak, Siwat Lawanwadeekul, Kannika Saithep, Thitima Khunyotying, Soravich Mulinta

610-622
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Enhancing the potential of community-based tourism on the basis of local identity through the integrating of university area-based development network partnerships in Tha Sao Subdistrict, Sai Yok District, Kanchanaburi Province

Mattaneeya Pithukchuchok, Wiyada Pollachai , Banchobporn Indee, Natnicha Thaweeseang, Atchareeya Chotklang, Supharock Saikeow , Nattanan Indee, Waranthiya Chailar

623-634
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Improving warehouse inventory management efficiency: A case study of Non-Hua Chang fruit juice process community enterprise

Chadarporn Nabchid

635-650
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Legal issues concerning computer searches for obtaining evidence in criminal cases in Thailand

Tanatthep Tianprasit

651-663
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Extending knowledge of ethnic woven textiles toward new product based on creative economy for enhancing the business value of community enterprises

Nirut Jorncharoen, Patcharin Boonsomthop, Wiyada Pollachai , Komsan Sriboonruang, Suphalak Chintrakan

664-679
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The comparative study of the learning effectiveness active learning and coaching methods in the national security of 4th-year cadets at Chulachomklao Royal Military Academy

Kitti Klinhom

680-691
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Motivation affecting work performance of Generation Y personnel in Subdistrict Administrative Organization, Loei Province

Jutharat Suwunnung, Sasithorn Kokfai

692-705
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Relationships between ergonomic risks, the Big Five personality traits and work fatigue among office personnel at an autonomous university

Patchareeporn Manop, Prachaya Piyamanotham, Rungsima Homsettee

706-720
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Factors influencing the adaptation and application of digital platform among entrepreneurs under business transformation in Mueang Nakhon Ratchasima District, Nakhon Ratchasima Province

Piyapong Naruemitsuwimon, Pittaya Ponklang, Phatcharaporn Chanaphan, Angkavipa Naewjumpa

721-735
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Analysis and comparison of air freight rates: A case study of ABC (Thailand) Co., Ltd.

Radasa Srivichai, Kornkanok Nonthasan

736-749
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Improving the performance efficiency of an electronic mounting machine through Total Productive Maintenance (TPM)

Kheereerut Rodtong, Chatchai Laoketkarn

750-764
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Challenges confronting television producers in content production during the digital media transition

Worapong Plodmusik

765-779
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Organizational commitment and work motivation affecting organizational citizenship behavior of personnel in Sakon Nakhon Provincial Administrative Organization

Worramon Promsaka Na Sakonnakhon, Chardchai Udomkijmongko, Samart Aiyakorn

780-794
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Developing small coffee shop to promote community-based tourism in Kanchanaburi Province applying the concept of destination fascination scale

Sornpech Yingmee

795-810
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Digital financial nudges affecting saving behaviour among Gen Y and Gen Z in Thailand: A case study of financial applications

Poonyisa Taesiri

811-824
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A study of approaches for reducing Non-Performing Loans (NPLs) of the Government Savings Bank

Chalinee Nuthong, Wanrapee Banchuenvijit

825-838
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Customer satisfaction after the milestone revolutions: Why a mature field requires a new theoretical breakthrough

Taisith Kruasom, Saipeth Akkho, Rattanaporn Saelee

839-850
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Guidelines for improving Chinese reading comprehension for primary students: A case study of Tangyuan Primary Schools

Ma Qian, Natchanun Sermsri

851-863
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General administration in the digital era of school administrators in Nong Han 2 school group under Udon Thani Primary Education Service Area Office 3

Thanachai Piantaisong, Amorntip Charoenphol, Charee Maneesri

864-878
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Participative management affecting the performance effectiveness of village health volunteers (VHVs) in preventing and resolving drug problems within Waritchaphum District, Sakon Nakhon Province

Jakkaparn Parnprasert , Chardchai Udomkijmongkol, Samart Aiyakorn

879-893
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Relationships between readiness for change, organizational commitment, growth mindset and innovative work behavior: A case study of personnel in the Office of the Permanent Secretary, Ministry of Education

Sorasich Phisutkritdakan, Rangsima Homsettee

894-908
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Factors influencing artificial intelligence usage behavior for English communication with foreign customers among Thai massage therapists in Bangkok

Teeradet Chuenpraphanusorn, Ongorn Snguayat, Prakit Bhulapatna

909-925
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Incubation to enhance area-based development capacity through the social engineering process at Phetchabun Rajabhat University for improving well-being and quality of life among older persons

Kaewta Piwanpan

926-940
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Digital supplied management of school administrators in Ban Dung 1 School Group under Udon Thani Primary Education Service Area Office 3

Thanasorn Saensradee, Amorntip Charoenphol, Charee Maneesri

941-951
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Student affairs administration of schools in the Phraphutthabat Buabok Interdisciplinary Group under the Udon Thani Secondary Education Service Area Office

Wasin Phoopolpun, Amorntip Charoenphol, Charee Maneesri

952-964
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Relationship between creative leadership and academic administration of school administrators under Uthai Thani Primary Education Service Area Office 2

Kasemchock Chiewchan, Satorn Subruangthong, Suphattana Hombubpha

965-979
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