Journal Of Management Science Sakon Nakhon Rajabhat University

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Vol. 6 No. 3 (2026): July - September 2026

View Vol. 6 No. 3 (2026): July - September 2026

Published: 2026-09-30

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Stakeholder perspectives on value creation and business differentiation in halal tourism

Thapanee Ruangsriroj, Penporn Pukahuta, ์Natnicha Nisaisuk, Navinda Suetrong

980-994
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Factors affecting the effectiveness of civil registration services of, Nakhon Phanom Town Municipality Local Registration Office, Mueang Nakhon Phanom District, Nakhon Phanom Province

Orapan Nuansri, Worawut Inthanon

995-1008
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A Study of current conditions and best practices in correspondence management for the Faculty of Industrial Education, Rajamangala University of Technology Suvarnabhumi

Kruamars Wongsuwan

1009-1021
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Semiotic dissonance in the representation of “Pha Daeng-Nang Ai” on rocket festival floats in digital media: Implications for cultural tourism destination marketing in Kalasin Province

Suphaporn Kiatdamnoenngam, Suchanart Singhapat, Nattawadee Rodpa, Pornsawan Pordonko, Sitthiphong Thokhaison, Pongsaporn Upani, Jakkapan Jantomuk, Wittawat Ritirung

1022-1036
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The Influence of the service marketing mix on the food delivery purchasing decision process among consumers in Lat Phrao District, Bangkok

Pornpun Puttapasert, Pissamai Loathai

1037-1048
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Public communication on exotic pets in Thai society: From fashion and marketing to media and social responsibility

Weerinraphat Ruckthum, Chonchanok Nakhoa

1049-1059
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Earnings quality and ESG impact on financial performance and cost of debt: An empirical study of SET Awards of Honor companies

Phaithun Intakhan, Kanjana Kuma, Suthira Thipwiwatpotjana, Sonthiya Suwanraj, ทิพยาภรณ์ ปัตถา, Saratchanut Boonvut

1060-1071
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Guidelines for enhancing Vocational National Educational Test (V-NET) achievement among students under Phayao Vocational Education commission

Anusorn Buncharoenpanya, Kasidit Meeprom

1072-1084
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Strategic management to enhance event organization of the Maha Songkran Festival in Khon Kaen MICE City

Rujipas Boonsamrat

1085-1100
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The relationship between the capital structure and stock returns of companies listed on the Yangon Stock Exchange (YSX)

Nyi Nyi Kaung Xsatt, Dan Kulroop, Jeeraporn Pongpunputana

1101-1115
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Transformational leadership, organizational commitment, and achievement motivation affecting work performance of employees in the energy sector in Bangkok and its vicinity

Thitika Arunno, Aannicha Thunyachairat

1116-1128
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The impact of debt problems on the mental well-being of the working-age population in Thailand

Lapat Jaroowannarat, Kittipop Kanta

1129-1142
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Measures governing the issuance of arrest warrants subject to Certification by public prosecutors

Sahaspat Huilee, Niramol Yindee, Akkakorn Chaiyapong

1143-1157
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Mr. Factors affecting job performance of employees at BG Container Glass Public Company Limited

Chatsirilanchakon Chalermthap, Phinit Keawkasetkon

1158-1172
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Batik patterns creation based on community ways of life, local wisdom, and cultural heritage Phang Nga Province

Puangpet Rittiponpun, Saowakhon Srisukhontharat, Natthida Saedan, Chudabhorn Thongjun, Arunwan Mukkaew

1173-1187
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Intergenerational synergy: business model innovation for silverpreneurs in the digital economy

Sasiwat Tantiboonyanont

1188-1199
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A study of relationship between ESG performance and sustainable growth

Netdao Chaiyaket, Supawan Soda, Poonnapha Sornda

1200-1214
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A Study of perceived risk and protective behavior among banking customers toward cybercrime in Thailand

Suchada Phuengtham, Wanrapee Banchuenvijit

1215-1230
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Development of a blanket marketing promotion strategy to build awareness and increase delivery service sales

Nichapa Lachan, Sittiphat Lerdsrichainon

1231-1245
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A specialized hotel management model to enhance the performance of Thai professional football players using a user-centered design concept

Sujin Sukapong, Wannawee Boonkoum

1246-1257
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The relationship between board characteristics and firms value of companies listed on Yangon Stock Exchange (YSX)

Min Khant Si Thu Aung, Dan Kulroop, Jeeraporn Pongpunputana

1258-1271
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Conservation and tourism development of waterfront heritage community: A case study of Sakae Krang River floating house community, Mueang Uthai Thani District, Uthai Thani Province

Yanatorn Teanthaworn

1272-1281
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Factors affecting vacant land prices in Sa Kaeo Province

Sirapatsara Singkho, Sirikwan Jaroenwiriyakul

1282-1297
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Consumer behavior regarding instant noodles consumption and development guidelines for expanding Noodle Station services within 7-Eleven convenience stores in Vientiane, the Lao People’s Democratic Republic

Sakunthai Pommarang, Naratthaporn Tongpan

1298-1312
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The role of trust in social commerce in linking influencer identity communication and consumer purchasing decisions

Punrapha Praditpong, Nititorn Ounpipat

1313-1323
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Flight scheduling and airlines concentration of domestic routes in ASEAN

Komkrit Wongkhae, Woratach Naungmatcha, Patita Longoen, Praewpailin Janposri

1324-1339
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Influence of internal organizational factors based on the McKinsey 7s framework on the success of small and medium enterprises in Chiang Mai

Phatcharin Udomcharatdet, Phathranit Kitthitinan

1340-1354
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The role of the Khon La Khrueng Plus measure in consumer spending and provincial economic circulation: A case study of Surat Thani province

Phattharaphon Chiyaphueak, Sineenart Chokdumgerng

1355-1367
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The influence of sustainability assessment on multi-dimensional firm performance of listed companies in the Stock Exchange of Thailand

Nantapatch Hirunratwathin, Netdao Chaiyakhet, Warawit Phetruen

1368-1382
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Factors influencing the susceptibility of Government Savings Bank customers to online investment scams

Lakkana Kerdniyom, Supasan Preedawiphat

1383-1396
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Factors affecting vendor participation the management of the large - scale fresh market in Tha Khek, Khammouane Province, Lao People's Democratic Republic

Khouanchay Souvanlasy, Jitti Kittilertpaisan, Denchai Sompong, Pissadarn Saenchat

1397-1412
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Financial ratios and dividend payout Policy: evident from banking sector companies listed on the stock exchange of Thailand

Poomtham Amnajkiatikun, Wanrapee Banchenvijit

1413-1426
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Consumers’ purchase decision of Skincare Products via the TikTok Application in the Bangkok Metropolitan Area

Nariya Jirasinbundditkul, Phinit Keawkasetkon

1427-1440
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Travel intention among working-age adults

Onwipa Rueangkaew, Siyathorn Nakphin

1441-1456
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A Study of work-related factors affecting the work performance of employees at the Government Savings Bank Head Office

Tanaphon Pakarat, Tidarat Pongvachirint

1457-1468
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